This homegrown athleisure brand features styles from gym to desk Dubai, UAE, July 2023: Dedicated to challenging conventional barriers while delivering comfort and style, NO-VA Athleisure is an Emirati-owned premium sportswear brand launched to revolutionise the world of fitness activewear. Founded in Dubai by Badr Al Gaith, NO-VA celebrates living an active lifestyle, whilst staying fashion-forward with apparel that is unique, innovative,
