Dubai, 13th February 2025 – MERED, the award-winning international real estate developer, is foraying into the world of professional padel by signing six world-class athletes under its dedicated Iconic Talents & Iconic Legends Program. MERED is committed 1Win to elevating the sport’s value and the careers of its brightest talent while integrating it into the lifestyle and vision of its ICONIC Residences designed by Pininfarina.
Maxi Sánchez, the Iconic Legend and former World No.1 player leads the lineup, with a championship-winning mentality and storied career. Joining him are Alex Arroyo and Edu Alonso, the young and promising duo ranked as the 8th Champion Couple of the World, whose aggressive playstyle and technical brilliance position them among the sport’s most exciting players. Rising star Fran Guerrero, currently ranked in the Top 15 worldwide, brings incredible potential and a trajectory set for greatness. Completing the lineup are Toni Bueno and Marc Quílez, experienced Barcelona-based players who embody resilience and skill. The players’ ambition and competitive spirit make them the ideal ambassadors for ICONIC Residences.
Michael Belton, CEO of MERED, commented on this strategic expansion: “This is more than sponsorship—it’s about creating a legacy in padel. We are the first developer in the world to support six professional Padel players in the top world ranking, each representing excellence and ambition, values that align perfectly with MERED’s vision and the legacy of Pininfarina’s 95 years of design innovation. ICONIC Residences Design by Pininfarina offers five-star-level amenities, and we hope our residents will soon be inspired by this program and our ambassadors to take up padel, embracing a sport that reflects the same precision and passion as our development.”
The athletes have expressed their excitement about joining MERED’s athlete program, seeing it as an opportunity to create a lasting impact with a leading real estate developer. MERED is reshaping Dubai’s skyline with a nearly 300-meter-high residential tower featuring panoramic sea views, drawing parallels with Pininfarina’s journey from automotive design to architectural excellence.
With this expansion, MERED continues to redefine the standard for excellence in padel sponsorship, setting the stage for an exciting future in the sport. The Iconic Talents & Iconic Legends Program will soon welcome more world-class players, further cementing MERED’s role as a key force in shaping the professional padel landscape.
