Reem Mall launches Abu Dhabi’s Ultimate Motor Festival

Reem Mall launches Abu Dhabi’s Ultimate Motor Festival

  • 19 Days of Celebrations for Car Enthusiasts and Families
  • Get Ready, Set and Go to the Reem Mall Motor Festival!

Abu Dhabi, [13 November 2024] – Reem Mall is thrilled to announce the Reem Mall Motor Festival, an exhilarating 19-day event celebrating the UAE’s vibrant automotive culture from November 15 to December 03, 2024. From vintage classics and custom cruisers to fully decorated pieces of automotive art for UAE Union Day, this festival promises an extraordinary experience for car enthusiasts, families, and kids of all ages.  

As Abu Dhabi revs up for the final F1 race of the season, the Abu Dhabi community can join the fun and see some of the UAE’s most exclusive, unique, and specialty vehicles at Reem Mall’s Motor Festival.

Every week will feature a new car showcase, remote control car racing for guests, rooftop car club meet-ups, photography competitions, the paddock blog zone, featured influencer visits and more.

Car Showcases:

  • 15 to 21 November: Classic Cars – A showcase of timeless classics that highlight automotive heritage through rare and pristine collectible vehicles.
  • 22 to 28 November: Custom Cars—A Fast and Furious–style exhibition featuring modern motors enhanced for racing enthusiasts to exhibit their unique builds.
  • 29 November to 03 December: UAE Union Day Celebration  A grand celebration of the UAE’s rich automotive history and culture featuring especially decorated vehicles and the largest indoor flag in the UAE.

Event Highlights:

  • Car Showcases (Level G): Explore a stunning array of vehicles, from classic cars to the latest high-performance models.
  • Remote Controlled Family Fun (Level 2): Enjoy hands-on fun with remote-controlled car activities that will entertain participants of all ages.
  • The Paddock Blog Zone (Social Stage on Level 1): Engage with automotive bloggers and influencers who will share insights, tips, and stories from the world of cars.
  • Brand Ambassadors, Influencers & Race Drivers: Meet and greet prominent figures from the automotive world, including renowned influencers and race drivers who will share their experiences and expertise.
  • Rooftop Car Club Meetups (Rooftop Parking): Join fellow enthusiasts at organized meetups celebrating local car clubs and their impressive collections.
  • Car Parts & Accessories: Discover a variety of Motor Festival partners showcasing the latest in car parts and accessories to enhance your automotive experience.

This initiative is all about sparking community connections, championing local businesses, and boosting tourism in the vibrant Abu Dhabi region. By putting the spotlight on the finest in the automotive world, Reem Mall is creating the ultimate destination for unforgettable entertainment and thrilling experiences that go far beyond shopping.

In anticipation of the event, Bruce von Kaufmann, Director, Reem Mall said, “The Motor Festival aims to provide a unique platform for guests of all ages, car enthusiasts and local businesses, contributing to the growth of the automotive sector in the region. As the city prepares for the F1, we want to celebrate the vibrant automotive community across the UAE and provide our visitors with exciting and unique experiences.”

In addition to the thrilling automotive showcases, the Motor Festival will feature engaging activities for children, including hands-on remote-control racing, introducing them to the world of cars and creativity. This event will attract automotive lovers and foster a sense of community, encouraging visitors to explore the diversity of the automotive landscape.

Share