Almosafer to promote bespoke tourism offerings of Red Sea Global destinations to luxury travellers
Riyadh, Saudi Arabia; 8 May, 2024: Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), has partnered with Red Sea Global (RSG), the multi-project developer behind regenerative tourism destinations The Red Sea and AMAALA, to showcase and promote Red Sea Global’s tourism developments and bespoke offerings across Almosafer’s portfolio of businesses catering to inbound and domestic travelers.
In line with the Kingdom’s Vision 2030 to enhance Saudi Arabia’s luxury tourism and sustainability offerings, this partnership aims to provide a suite of specialised training and advisory services to enhance the allure of RSG’s destinations to domestic and international luxury travellers. Leveraging its decades of experience in the tourism industry and its extensive knowledge of regional and global travel trends and consumer preferences, Almosafer will actively promote Red Sea Global’s destinations through diverse channels to increase the visibility of the world-class hotels and pristine, diverse ecosystems and natural wonders at The Red Sea, AMAALA and Thuwal Private Retreat.
Both parties will host several in-depth workshops and specialised training services to enable Almosafer to craft tailored and immersive travel experiences for RSG’s luxury destinations for inbound and domestic travellers. Targeted workshops aimed at enhancing the luxury destinations’ appeal to the local market and equipping Almosafer’s sales agents with the knowledge and skills to showcase Red Sea Global’s destinations as unparalleled luxury experiences will also be part of the strategic initiatives under the partnership.
In addition, the two entities will collaborate on targeted marketing and promotion campaigns to raise awareness among end consumers, highlighting the destination’s unique offerings and positioning it as a must-visit luxury tourism hotspot to drive demand. Almosafer will also curate customised experiences and promote the destination’s richness and diversity across various channels, including Almosafer’s consumer travel platform, its Corporate Travel segment; and Discover Saudi, its Destination Management Company;
Commenting on the collaboration, Muzzammil Ahussain, CEO, Almosafer, said: “The partnership with Red Sea Global reflects our shared vision for redefining luxury travel and shaping the future of luxury tourism in Saudi Arabia. It is an honour to contribute to the elevation of The Red Sea, AMAALA and Thuwal Private Retreat as unparalleled destinations of choice for a discerning clientele. We are excited to leverage our geographical reach and decades of experience to position them as the ultimate destinations that set new standards in bespoke tourism experiences.”
John Pagano, Group CEO at Red Sea Global, said: “Today we have three world-class luxury resorts open at The Red Sea. Over the coming 12-18 months we’ll be opening a further 13 hotels, plus eight at AMAALA and our private island resort, Thuwal Private Retreat. More broadly, our growing portfolio is set to unlock the tourism potential of the Red Sea coast for all segments of travel with a diverse range of experiences and offerings. With Almosafer’s support, we will help travelers discover just how special this part of the world is, from the pristine coastline and breathtaking coral reefs, to the stunning dunescapes and wadis.”
With 79 hotels in total, The Red Sea and AMAALA are projected to contribute SAR 33 billion (USD 8.79 billion) annually to the Kingdom’s economy upon completion. Both destinations sit on a combined land of more than 32,000km2. Three hotels at The Red Sea destination are open, along with the first phase of Red Sea International Airport, and the project is scheduled for full completion in 2030. The destination is off grid, powered solely by sunlight, with some 760,000 solar panels now in place.
Set against the backdrop of stunning landscapes and pristine ecosystems, AMAALA will provide guests with transformative personal wellness journeys and aims to open eight resorts under Phase One in 2025. Opening in 2024, Thuwal Private Retreat is the third destination to be developed by RSG and the first to be owned and operated exclusively by the developer.
