Generative AI and Sustainability are Driving Investment in the Tourism Technology Segment

Generative AI and Sustainability are Driving Investment in the Tourism Technology Segment

Dubai, United Arab Emirates

  • Advances in artificial intelligence are facilitating trip planning for travellers, as well as the automation of refunds, back-office processes and content creation
  • Industry leaders are supporting responsible travel through financial backing for ESG initiatives, transparent data reporting and sustainable aviation fuel (SAF)
  • Plug and Play also highlighted the influencer economy, fintech, payments and operational efficiency as key drivers of investment on the ATM Travel Tech Stage

Generative artificial intelligence (AI) and environmental, social and governance (ESG) activities are attracting the highest levels of investment in travel technology at present, according to innovation specialist, Plug and Play. Experts from the Silicon Valley-headquartered firm shared a range of insights into the latest investment trends on the Travel Tech Stage at Arabian Travel Market (ATM) 2023, which will conclude today at Dubai World Trade Centre (DWTC).

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