February 11, 2023 – TUMI, the leading international travel and lifestyle brand, is celebrating its key seasonal collections with a luxury pop-up experience on the ground floor of Dubai’s Mall of the Emirates Central Galleria. Highlighting the brand’s reliability in an unpredictable world, the Unpack Tomorrow pop-up is open to the public from 10am to 10pm between February 10th and 24th, 2023.
The Spring 2023 Voyageur collection takes its signature streamlined aesthetic and reinterprets it with ultramodern shapes and sizes suited to today’s stylish professionals. Sustainability has also been brought to the forefront with recycled components featured throughout the core offering as well as enhanced durability and new organizational features that bring ease to each wear.
The iconic Alpha Bravo stays true to its utilitarian roots with a new Nomadic Expedition Capsule that reimagines the great escape for the modern nomad with upgraded functional styles.
All this and more is on display at the interactive pop-up which allows visitors to immerse themselves into today’s evolving lifestyle and discover how they can unpack their tomorrow with confidence and the support of TUMI. Life by nature is always unpredictable, but the excellence and ingenuity of TUMI will ensure you’re prepared for the journey ahead.
Visitors entering the pop-up are faced with the Lilac Café center piece, a fresh and modern space with a color theme inspired by the seasonal Voyageur shade of Lilac and Mist. Also contained within is the Outdoor Alpha Bravo Capsule zone highlighting key collection pieces in Midnight Navy and Khaki. Interspersed amongs the displays are key TUMI travel pieces, headlined by this spring’s 19 Degree and TEGRA-LITE® collections. Finally, the Voyageur Active Gym welcomes visitors into a colorful fitness space with gym equipment. Also featured throughout the pop-up is the TUMI+ Travel Accessories.
Among the many products on display are a variety of new Voyageur styles that can go from day to night with ease. This includes the on-trend Adelaide Hobo Crossbody and Loha Slim Hip Bag available in Lilac, Fog, Mist, Desert Red, Black and Swallowtail Print.
The Alpha Bravo collection continues to embody the “go anywhere, do anything” attitude of the original line, with key pieces this season including the Navigation Backpack, Platoon Sling and the Compass Crossbody in seasonal colour Midnight Navy Khaki, Desert Red and Grey Blue, an on-trend flap silhouette that’s just as comfortable on urban treks as outdoor expeditions. The Nomadic Expedition capsule features versatile styles like the Expedition Backpack, Navigation Backpack and the Nomadic Backpack, made in a durable lightweight nylon incorporating sustainable materials and fully equipped for any adventure.
In the TEGRA-LITE® section, guests will discover various materials and techniques used to create the exceptionally durable yet lightweight and expandable, hardside travel pieces in Blazed Red, Sky Blue and Blush. In-depth educational displays throughout the space, including an eye-catching “exploded luggage”display, will explain the complexity of the innovative collection crafted with Tegris®, a polypropylene thermoplastic composite heavy-duty material.
Further interactive TUMI Unpack Tomorrow activations and special offers await to engage and entertain visitors, visit https://www.tumi.ae/pages/the-unpack-tomorrow-pop-up to find out more.
- Pack your bag workshop
- Luggage tag personalization station
- Premium Monogramming
- Special gift provided for signing up to the TUMI Exclusives Club
Experience the TUMI Difference in person at Mall of the Emirates Central Galleria, ground floor and shop the full Spring 2023 collection anytime at TUMI.ae.
