Dubai, UAE, September 2022: – Launching this Fall 2022, leading global fashion footwear and accessories brand, ALDO, announces its newest campaign in support of the brand’s latest footwear innovation, Pillow Walk™ technology.
An introduction to comfort, that doesn’t sacrifice style and is only available at ALDO, Pillow Walk™ technology was born from the combination of three key elements. First, addressing the pent-up demand for dress, but a desire for comfort to remain. Second, the knowledge that ALDO is a destination for the dress, and third, ALDO’s approach to unique comfort technologies that differentiate the brand in the market. Pillow Walk™ technology has been developed with molded sock foam that strategically provides extra padding at the heel and ball of the foot for all daydreamy comfort and the dual-density foam formula helps to absorb impact and release comfortably, skipping the “break in” period.
Inspired by the metaverse, ALDO’s new line of heels experiments with the use of CGI special effects and 3D elements in its aesthetic that bring comfort and style to its forefront.
The Fall 2022 campaign was brought to life by Director and effects specialist Ben Steiger Levine, alongside Director of Photography, Jonathan Decoste, photographer Alexandre Royal Gilbert and styling by Cary Tauben.
Shop ALDO’s latest collection across stores in the GCC and online on www.aldoshoes.me.
About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1850+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
