Dubai, UAE, February 20, 2025 – AC Milan is bringing the Supercoppa Italiana Trophy back to the Middle East following their thrilling victory in Riyadh last month. To celebrate the win with their passionate Middle Eastern fanbase, the Rossoneri will embark on a special Trophy Tour, making stops in Dubai, Riyadh, and Cairo, giving fans an exclusive opportunity to see the coveted trophy up close and meet AC Milan legend Dida, at select PUMA stores.
The Trophy Tour underscores AC Milan’s strong presence in the Middle East and North Africa, highlighting the deep connection it shares with over 35 million Rossoneri fans across the MEA (Middle East and Africa) region. As the most-followed Italian football club in the Middle East, AC Milan continues to bridge the gap between sport, culture, and lifestyle, bringing unique experiences to its dedicated fanbase.
Bringing the Rossoneri spirit to the Middle East
AC Milan’s return to the region with the Supercoppa Italiana is more than just a victory lap, it’s a celebration of the Club’s global legacy and ever-growing fan engagement. The Trophy Tour will stop at PUMA Flagship stores in Dubai, Riyadh, and Cairo, offering fans the chance to get up close with one of Italian football’s most prestigious trophies and interact with Club icon Dida, a key figure in AC Milan’s storied history.
Dida, widely regarded as one of the greatest goalkeepers of his generation, played a pivotal role in AC Milan’s domestic and European successes. His presence during the Tour adds a special touch, offering fans a unique opportunity to hear firsthand insights from a Rossoneri legend.
Fans can be part of the Trophy Tour at the following locations:
- Riyadh – Thursday 20 February, at the Solitaire Mall PUMA Store, from 20:00 to 21:30
- Dubai – Saturday 22 February, at the Dubai Mall PUMA Store, from 12:00 to 14:00, featuring AC Milan legend appearance from 12:00 to 13:00, and the Trophy presentation from 12:00 to 14:00
- Cairo – Monday 24 February, at the District 5 PUMA Store, from 21:00 to 23:00
AC Milan’s continued presence in the Middle East highlights the Club’s commitment to its fans in the region. The Rossoneri have cemented themselves as the most popular Italian club in the region, with a 19.2% share of the football fanbase and record-breaking TV viewership numbers. The establishment of Casa Milan Dubai, the Club’s regional office, has further strengthened AC Milan’s presence, creating new opportunities for fan experiences, commercial partnerships, and grassroots football development.
From illuminating the Burj Khalifa with the Club’s iconic red and black colours to hosting the entire men’s First Team in Dubai for training, AC Milan has continually found innovative ways to connect with its supporters. The Trophy Tour is the latest step in this journey, reinforcing the Club’s commitment to bringing the iconic AC Milan experience closer to its fans.
Celebrating 125 years of AC Milan
The Trophy Tour also comes at a significant moment in AC Milan’s history, as the Club celebrates its 125th Anniversary this season. Throughout its history, AC Milan has stood at the intersection of football, culture, and lifestyle, influencing not just the game but also fashion, entertainment, and global fan culture.
As part of its 125th Anniversary celebrations, AC Milan also unveiled a special commemorative jersey, created in partnership with PUMA and designed with input from tens of thousands of Rossoneri fans.
AC Milan has also expanded its physical presence with a new Flagship store in Milan on Via Dante, offering an immersive space for fans and visitors to engage with the Club’s history, merchandise, and events. In addition, the Club has launched high-profile collaborations with partners Emirates, Off-White™, and the New York Yankees, introducing unique apparel collections and cultural activations. A special collaboration with Assouline – the renowned luxury publisher – further cements AC Milan’s legacy through a dedicated publication celebrating 125 years of Rossoneri history.
AC Milan fans in Dubai, Riyadh, and Cairo are invited to be part of this special moment in the Club’s history and visit PUMA’s Flagship stores on the scheduled Tour dates.
