PARIS, – As data from ibis reveals a third of people (31%) want to travel more in 2025 that they did in 2024 and 22% are prepared to spend more in travel this year, ibis is inviting travellers to
‘Go get it’ with the ultimate travel inspiration – 25 Reasons to Travel in 2025. Partnering with travel trend experts Globetrender, ibis has identified the most exciting events, festivals, and cultural moments across the globe, inspiring travellers to explore new horizons, seize every opportunity, and experience life to the fullest.
From iconic music festivals and blockbuster TV locations to unmissable sporting events and culinary adventures, 2025 promises to be a year of unforgettable travel experiences. With ibis, ibis Styles and ibis budget hotels situated close to major events, travellers are ideally positioned to experience the dynamic energy and authentic spirit of each destination.
In a rapidly changing world, the reasons people travel are constantly evolving. The recent ibis report, Go Get It: How Gen Z/Y Will Travel in 2025, delves into this shifting landscape, examining the motivations that will shape travel decisions in the coming years. The ibis report highlights a growing trend toward experience-led travel – whether for cultural immersion, self-discovery, attending concerts, or watching sports, travellers are increasingly driven by clear intent. In fact, new ibis research shows that 58% of people ‘think experiences are better than material possessions’ inspiring the rise of experience-led travel. Whether it’s attending a concert, immersing in local traditions, or even exploring destinations seen on screen, travellers are increasingly prioritising meaningful experiences that shape who they are.
