- CATRION joins forces with Dakar to Enhance the Experience of the Rally’s Sixth Edition in Saudi Arabia
- Strategic Partnership Highlights CATRION’s Commitment to Global Sports and Saudi Arabia’s Vision 2030 Goals
- Delivering Excellence: Over 9,000 Meals Daily and Cutting-Edge Catering Solutions in Remote Conditions
- Showcasing Saudi Arabia’s Landscape and Culture: Dakar Rally as a Platform for Innovation and Global Engagement
Bisha, Saudi Arabia – January 3, 2025:
Dakar and CATRION announced their partnership for the Dakar Rally Saudi Arabia 2025, taking place from January 3–17, 2025, across Saudi Arabia. As both the main sponsor and exclusive catering partner, CATRION brings its expertise to redefine collaboration in global motorsport events.
This partnership reflects CATRION’s commitment to advancing global sports and entertainment with world-class services. It aligns with Saudi Arabia’s Vision 2030, reinforcing the Kingdom’s position as a premier hub for international events, innovation, and economic diversification.
CATRION’s role as the exclusive catering partner will see the company providing over 9,000 meals daily, supporting more than 3,000 participants, staff, and support teams across the rally. Leveraging its expertise in remote catering, CATRION will deploy 6 mobile kitchens, 34 support trucks, and 5 food trucks, supported by a dedicated team of over 165 professionals, including 35 chefs. This robust infrastructure ensures exceptional service delivery even in the most remote and challenging environments.
The Dakar Rally’s approximately 8,000-kilometre route, spanning from Bisha to Shubaytah, highlights Saudi Arabia’s breathtaking landscapes and cultural richness. With over 5,000 kilometres of special stages, including a 48-hour chrono stage and a marathon stage, the rally exemplifies the spirit of adventure and endurance.
This partnership between Dakar and CATRION not only supports Saudi Arabia’s vision of becoming a global destination for international sports but also enhances the Kingdom’s position as a dynamic hub for sports, entertainment, and innovation. For CATRION, this collaboration represents a significant milestone as it expands its expertise from in-flight catering to large-scale event services and global sports sponsorships.
Together, Dakar and CATRION are setting a new benchmark for partnerships in motorsport, ensuring an unparalleled experience for participants and spectators alike, while contributing to the growth and visibility of Saudi Arabia as a global leader in sports and entertainment. This partnership with Dakar and Saudi Motorsport Company (SMC) highlights CATRION’s innovative approach to supporting high-profile events while reinforcing its commitment to operational excellence, sustainability, and the highest standards of quality.
