Collaboration aligns with Vision 2030, introducing iconic hospitality brands to the Kingdom.
Riyadh, Saudi Arabia (10 December 2024): Palladium Hotel Group and Hard Rock International have joined forces to introduce Hard Rock Hotels and Reverb Hotels to Saudi Arabia. This strategic partnership marks a significant milestone in the Kingdom’s evolving tourism and hospitality landscape, complementing Vision 2030’s focus on economic diversification and a world-class tourism sector.
Palladium Hotel Group, renowned for its global hospitality expertise, will bring over five decades of experience to the Saudi market. In 2023, the group achieved record-breaking revenues of €1.069 billion, managing more than 40 hotels with 13,000 rooms across seven countries under ten distinctive brands, including TRS Hotels, Ushuaïa Unexpected Hotels, and BLESS Collection Hotels. Known for exceptional guest experiences and innovative hospitality, the group is now seeking investors and real estate partners to develop properties aligned with the iconic Hard Rock brand’s lifestyle-driven appeal.
The collaboration extends a decade-long relationship, with Palladium already managing Hard Rock Hotels in Ibiza, Tenerife, and Marbella. The Saudi expansion combines Hard Rock International’s world-class entertainment and cutting-edge designs with Palladium’s operational excellence, aiming to redefine travel for modern guests seeking unique experiences.
Jesús Sobrino, CEO of Palladium Hotel Group, stated:
“Our vision focuses on creating exceptional guest experiences while fostering sustainable growth and meaningful partnerships. Saudi Arabia’s dynamic market aligns perfectly with our expertise, and we are excited to contribute to Vision 2030 with innovative and authentic hospitality solutions.”
Carlos Ortega, Corporate Global Development Senior Director at Palladium Hotel Group, added:
“This partnership allows us to collaborate with investors and hotel owners seeking a management company that brings world-class lifestyle brands to new markets. With our proven track record, we are uniquely positioned to drive dynamic growth in Saudi Arabia.”
Saudi Arabia’s hospitality sector is experiencing unprecedented growth, fueled by major cultural and sporting events. Over 300 new hotel projects are transforming key areas such as the Red Sea, Riyadh, and Jeddah. Vision 2030 aims to welcome 150 million visitors annually, presenting a lucrative opportunity for innovative hospitality ventures like this collaboration.
This partnership signals a transformative era for Saudi Arabia, combining Hard Rock International’s iconic brands with Palladium Hotel Group’s expertise to redefine the Kingdom’s tourism offerings. Investors and real estate partners have a unique chance to shape the future of Saudi Arabia’s hospitality sector, bringing fresh, world-class experiences to the market.
