Global sports brand ASICS urges women and those that influence women to give their views on what can be done to close the gender exercise gap
July 19, 2023: Today, ASICS is urging people in the UAE to participate in a global study that will expose what needs to be done to close the gender exercise gap.
ASICS is on a mission to move every mind because it believes that everyone should be able to experience the positive physical and mental benefits of exercise. Yet, last year, the ASICS State of Mind Index uncovered a gender exercise gap with women, especially young women, exercising significantly less than men1.
Ana Seixas, Marketing Manager from ASICS Arabia said: “The scale of this is huge, affecting thousands of women each day. We know that many women have stopped exercising and many girls don’t have the chance to regularly exercise in the first place. Plus, sportswomen aren’t always given the same opportunities and can face more challenges than their male counterparts. As a result, they have lower State of Mind Index scores, meaning they are missing out on the positive mental benefits that exercise brings.”
As a first step to move every mind, ASICS is launching a global study to understand the motivators, barriers and facilitators of women’s exercise levels and sports participation and understand any differences between generations and geographies. ASICS is asking everyone to share their perspectives and experiences of gender exercise inequality, whether they exercise regularly or not at all and whether they’re a woman or influence women.
Ana continued: “It’s key for us is to understand what needs to be done to tackle exercise inequality once and for all. That’s why we are calling on as many men and women as possible to join our global community and share their stories on what is preventing women from regularly exercising, dropping out of exercise, struggling to maintain exercise levels or progress in their sport. We want to hear from you on what needs to be done to close the gender exercise gap.”
The study is being led by Dr Dee Dlugonski, Assistant Professor at the University of Kentucky, and supported by Professor Brendon Stubbs – two leading researchers in movement and the mind. The study involves quantitative research with thousands of people across the globe, as well as in-depth focus groups.
Help ASICS close the gender exercise gap by sharing your invaluable insights. Make your voice heard and take the short survey: www.asics.com/ae/en-ae/mk/move-every-mind .
For more information, and updates on the study, please visit www.asics.com/ae/en-ae/mk/move-every-mind.
