Dubai, UAE. November 2022 – Homegrown luxury aromatherapy retailer, Wallace & Co., has announced its expansion to Europe through a new partnership with House of Snobs, a luxury independently owned boutique specialising in niche perfumes, home fragrances and designer brands, based in Enschede, Holland. The partnership is in line with Wallace & Co.’s global expansion plans, which also saw it collaborate with JuliusLevi.com, a niche platform supplying luxury goods from Dubai to Europe, the first of its kind in the region, in June.
Dennie Wallace, Founder at Wallace & Co said: “Wallace & Co. is excited to partner with House of Snobs as our first brick and mortar in Europe. With continued success in the region, this is a huge opportunity for us and just the start of our journey. As our first point of entry into this market, we are thrilled to be working with connaisseurs in the industry. We look forward to continuing to expand the Wallace & Co. offering within House of Snobs, as well as further across Europe in the future.”
Wallace & Co. has provided its full collection of candles, sprays, reed diffusers and incense to be sold in House of Snobs. It is placed among other well known opulent brands, such as Dr Vranjes, Cire Trudon and Onno.
This expansion coincides with Wallace & Co. having found further regional success in September, when it was announced as one of the winners for the Majid Al Futtaim accelerator programme. As a result, further expansion plans are underway, with a heavy push to enter the KSA market. This November, Wallace & Co. will also be launching its winter collection, which will be available by mid-month.
About Wallace & Co.:
In 2016, founder, Dennie Wallace, noticed a gap in the local market for high-quality, clean, soy wax candles. Wallace & Co. was his solution, providing ethically-responsible products, focused on sustainability and wellness for its customers. As purveyors of finely crafted home fragrances, Wallace & Co. is a culmination of British and UAE heritage through its superior quality products of candles, diffusers, room sprays and incense – each having been specifically designed to leave a memorable presence in the home. To date, Wallace & Co. have developed over 200,000 bespoke candles, reed diffusers and room sprays for some of the world’s leading brands, including Bvlgari, Graff, Breitling, Rolls-Royce and Maserati. In 2020, Wallace & Co. expanded into the production of its own exclusive range to enter the consumer market. Today, its manufacturing expertise and passion for design delivers some of the finest, handcrafted home fragrance products available in the market.
