FRY-NALLY ALLOWING FANS TO GET A DECENT DOLLOP IN CELEBRATION OF NATIONAL FRIES DAY
CONDIMENT CONCEPT IS SET TO HELP THE 84 PER CENT SUFFERING FROM ‘FRIES-TRATION’
Whether they’re fries, frites or chips – the golden, crunchy, yet soft potato sticks are loved all over the world.
Being the universal treat they are, each culture has its own take on the recipe, however, what isn’t up for debate, is that French Fries without sauce is a big no-no.
According to a global study commissioned by condiment connoisseurs, Heinz, nine in 10 (95 per cent) of us simply refuse to eat one without the other.
With so much significance placed on sauce, it comes as no surprise that 84 per cent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.
With a whopping 4.5 billion French Fries eaten every single year worldwide, Heinz introduced plans to end sauce suffering during National Fries Day celebrations that took place last week, by unveiling a new solution, dubbed ‘Heinz Spoon Friez’.
Fried potatoes come in many different shapes and sizes, but due to the French Fry’s classic, long, thin style, it becomes problematic for those who want to prioritise sauce over potato, due to their slender frame and limited surface area.
Made out of potato and resembling the same shape of a traditional spoon, the potato ‘bowl’ head will fry-nally allow sauce superfans to scoop more of their Heinz condiment of choice.
So, whether you are keen for Tomato Ketchup or mad about Mayonnaise – Heinz Spoon Friez will allow you to enjoy more of the unmistakable taste of Heinz sauces that you know and love.
Rovini Illukkumbura Local Brand Manager at Heinz said: “We believe our sauce superfans have been suffering in silence for too long. There is a lot of love out there for French Fries and even more for our iconic sauces, so it only seemed right that we explored a solution in time for National Fries Day. From their freshly cooked mouth-watering scent to their fluffy innards – we’re confident that our humble fried potato will have a soft spot in many hungry hearts.”
At this moment in time, Heinz Spoon Friez have only entered initial stages of development, a price nor timeline has been set defining when and if it will become available. Hopefully time will fry!
